Rowley, MA Profile: Facts, Map & Data


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Rowley, Massachusetts - Basic Facts

The Rowley Census Designated Place had a population of 1,490 as of July 1, 2015. Rowley ranks in the lower quartile for Diversity Index when compared to the other cities, towns and Census Designated Places (CDPs) in Massachusetts. See peer rankings below.

The primary coordinate point for Rowley is located at latitude 42.718 and longitude -70.8669 in Essex County. The formal boundaries for the Rowley Census Designated Place (see map below) encompass a land area of 1.72 sq. miles and a water area of 0.03 sq. miles. Essex County is in the Eastern time zone (GMT -5). The elevation is 49 feet.

The Rowley Census Designated Place (GNIS ID: 2378212) has a U1 Census Class Code which indicates a census designated place with an official federally recognized name. It also has a Functional Status Code of "S" which identifies a statistical entity.

The Rowley Census Designated Place is located within Town of Rowley, a minor civil division (MCD) of Essex County.

Beneath the boundary map are tables with Rowley population, income and housing data, five-year growth projections and peer comparisons for key demographic data. The estimates are for July 1, 2015.

Neighborhood Data

Address Based Hyperlocal Data Input an address and get data & demographics for the pertinent census block group (CBG), a searchable map and a customized directory. The CBG is the smallest geographical unit used by the Census Bureau for reporting certain data.


Rowley Census Designated Place, MA Boundary Map

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Boundary Maps: Town of Rowley | Essex County | Massachusetts Counties

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Rowley, MA Data & Demographics (As of July 1, 2015)


Total Population 1,490
Population in Households 1,461
Population in Familes 1,264
Population in Group Qrtrs 29
Population Density1 869
Diversity Index2 9


Total Households 622
Average Household Size 2.35
Family Households 464
Average Family Size 3


Total Housing Units 618 (100%)
Owner Occupied HU 503 (81.4%)
Renter Occupied HU 119 (19.3%)
Vacant Housing Units 0
Median Home Value $406,589
Average Home Value $438,171


Median Household Income $86,851
Average Household Income $106,944
Per Capita Income $39,905
  (Compound Annual Growth Rates)


2010-2015 2015-2020
Population 0.98% 1.05%
Households 1.14% 1.1%
Families 2.77% 1.06%
Median Household Income   3.81%
Per Capita Income   3.29%
1) Population Density = Total Population per square mile.
2) The Diversity Index is a scale of 0 to 100 that represents the likelyhood that two persons, chosen at random from the same area, belong to different race or ethnic groups. If an area's entire population belongs to one race AND one ethnic group, then the area has zero diversity. An area's diversity index increases to 100 when the population is evenly divided into two or more race/ethnic groups.
Based on Census 2010 counts, the Diversity Index for the United States was 60.6 and it is expected to increase to 64.8 by July 1, 2018.


Rowley, MA - Peer Comparisons by Rank and Percentile

The table below compares Rowley to the other 244 incorporated cities, towns and CDPs in Massachusetts by rank and percentile using July 1, 2015 data. The location Ranked # 1 has the highest value. A location that ranks higher than 75% of its peers would be in the 75th percentile of the peer group.

Variable Description Rank Percentile
Total Population # 210 14th
Population Density1 # 171 30th
Diversity Index2 # 229 7th
Median Household Income # 54 78th
Per Capita Income # 79 68th

Additional comparisons and rankings can be made with a VERY EASY TO USE Massachusetts Census Data Comparison Tool.