Rowley, MA Profile: Facts, Map & Data


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Rowley, Massachusetts - Basic Facts

The Rowley Census Designated Place had a population of 1,549 as of July 1, 2017. Rowley ranks in the lower quartile for Diversity Index when compared to the other cities, towns and Census Designated Places (CDPs) in Massachusetts. See peer rankings below.

The primary coordinate point for Rowley is located at latitude 42.718 and longitude -70.8669 in Essex County. The formal boundaries for the Rowley Census Designated Place (see map below) encompass a land area of 1.72 sq. miles and a water area of 0.03 sq. miles. Essex County is in the Eastern time zone (GMT -5). The elevation is 49 feet.

The Rowley Census Designated Place (GNIS ID: 2378212) has a U1 Census Class Code which indicates a census designated place with an official federally recognized name. It also has a Functional Status Code of "S" which identifies a statistical entity.

The Rowley Census Designated Place is located within Town of Rowley, a minor civil division (MCD) of Essex County.

Beneath the boundary map are tables with Rowley population, income and housing data, five-year growth projections and peer comparisons for key demographic data. The estimates are for July 1, 2017.

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Rowley Census Designated Place, MA Boundary Map

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Rowley, MA Data & Demographics (As of July 1, 2017)


Total Population 1,549
Daytime Population: Workers 567
Daytime Population: Residents 799
Total Daytime Population (TDP) 1,366
Ratio TDP/Total Population1 0.88
Population in Households 1,518
Population in Familes 1,314
Population in Group Qrtrs 31
Population Density2 903
Diversity Index3 10


Median Household Income $71,493
Average Household Income $113,848
Per Capita Income $42,216


Total Housing Units 637 (100%)
Owner Occupied HU 502 (78.8%)
Renter Occupied HU 136 (21.4%)
Vacant Housing Units 0
Median Home Value $452,151
Average Home Value $477,191


Total Households 638
Average Household Size 2.38
Family Households 477
Average Family Size 3
  1. If the ratio of the TDP to Total Population is greater than 1, the location gains population during the day when commuting workers are present. If the ratio is less than 1, the location is more of a bedroom community where people commute to another place for work.
  2. Population Density = Total Population per square mile.
  3. The Diversity Index is a scale of 0 to 100 that represents the likelihood that two persons, chosen at random from the same area, belong to different race or ethnic groups. If an area's entire population belongs to one race AND one ethnic group, then the area has zero diversity. An area's diversity index increases to 100 when the population is evenly divided into two or more race/ethnic groups.


2010-2017 2017-2022
Population 1.25% 1.17%
Households 1.18% 1.13%
Families 2.39% 1.11%
Median Household Income   5.63%
Per Capita Income   3.37%

Rowley, MA - Peer Comparisons by Rank and Percentile

The table below compares Rowley to the other 246 incorporated cities, towns and CDPs in Massachusetts by rank and percentile using July 1, 2017 data. The location Ranked # 1 has the highest value. A location that ranks higher than 75% of its peers would be in the 75th percentile of the peer group.

Variable Description Rank Percentile
Total Population # 209 15th
Population Density # 170 31st
Diversity Index # 231 7th
Median Household Income # 123 50th
Per Capita Income # 93 63rd

Additional comparisons and rankings can be made with a VERY EASY TO USE Massachusetts Census Data Comparison Tool.

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